Privacy Policy

Last updated: October 7, 2026

STEELRUNE operates this store and website, including all related information, content, features, tools, products, and services, to provide our customers with a curated shopping experience (the "Services").

Our store is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit our website, use our Services, make a purchase, or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern matters relating to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully to understand how your information is handled.

 

PERSONAL INFORMATION WE COLLECT

Personal information refers to information that identifies or can reasonably be linked to an individual. It does not include information that has been anonymized or de-identified so that an individual cannot reasonably be identified.

Depending on how you interact with our Services, we may collect or process the following categories of personal information:

  • Contact Information: Name, email address, phone number, billing address, and shipping address.

  • Payment Information: Payment method, transaction details, payment confirmation, and other payment-related information.

  • Account Information: Username, password, account preferences, and settings.

  • Order Information: Products viewed, added to your cart, purchased, returned, exchanged, or canceled, along with transaction history.

  • Communications: Information you provide when contacting our customer support team.

  • Device Information: IP address, browser type, device information, network connection details, and other identifiers.

  • Usage Information: Information about how you browse, access, and interact with our website and Services.

The information collected may vary depending on your location, preferences, and applicable privacy laws.

 

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information from the following sources:

  • Directly from You: When you place an order, create an account, subscribe to our emails, contact us, or otherwise provide information.

  • Automatically: Through cookies, device information, and similar technologies when you interact with our website.

  • Service Providers: From companies that help us operate our website, process payments, fulfill orders, and provide customer support.

  • Business Partners and Third Parties: From partners that support our marketing, analytics, and other business activities.

 

HOW WE USE YOUR PERSONAL INFORMATION

We use personal information for legitimate business purposes, including the following:

Order Processing and Fulfillment

To process payments, confirm purchases, fulfill orders, arrange shipping, manage returns and exchanges, and provide transaction-related notifications.

Customer Accounts and Services

To create and manage customer accounts, remember preferences, provide personalized shopping experiences, and improve our Services.

Marketing and Advertising

To send promotional emails, product updates, special offers, and other marketing communications, where permitted by law.

We may also use information about your browsing activity to display relevant advertisements on our website or through third-party advertising platforms.

Security and Fraud Prevention

To verify transactions, detect suspicious activity, prevent fraud, protect customer accounts, and maintain the security of our website.

Customer Support

To respond to inquiries, provide assistance, resolve order issues, and maintain communication with our customers.

Legal Compliance

To comply with applicable laws, regulations, legal requests, and other lawful obligations.

 

HOW WE SHARE PERSONAL INFORMATION

We may share personal information with trusted third parties when necessary to operate our business and provide our Services.

These parties may include:

  • Shopify: Our ecommerce platform provider.

  • Payment Service Providers: To securely process and verify payments.

  • Shipping and Fulfillment Partners: To prepare, ship, and deliver orders.

  • Technology and Analytics Providers: To support website functionality, performance, and analytics.

  • Marketing Partners: To deliver promotional communications and relevant advertising.

  • Customer Support Providers: To assist with customer inquiries and service requests.

  • Legal Authorities: When required to comply with applicable laws or lawful requests.

  • Corporate Affiliates or Successors: Where relevant to legitimate business operations, mergers, acquisitions, or business transfers.

We may also disclose information when you request, authorize, or consent to such disclosure.

Depending on where you live, you may have the right to opt out of certain advertising-related sharing of your personal information.

You can submit an opt-out request through our Data Sharing Opt-Out page.

 

OUR RELATIONSHIP WITH SHOPIFY

STEELRUNE is powered by Shopify.

Shopify collects and processes personal information to help provide, maintain, and improve the ecommerce services available through our store.

Information submitted through our website may be processed by Shopify and its service providers, including parties located outside your country of residence.

Shopify may also process information relating to interactions with our store and other Shopify merchants to support certain enhanced services and features.

For these activities, Shopify may be responsible for processing certain personal information and responding to applicable privacy rights requests.

For more information, please review:

Shopify Consumer Privacy Policy

Shopify Privacy Portal

 

COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies and similar technologies to support essential functionality, understand visitor behavior, remember preferences, and improve the shopping experience.

These technologies may be used to:

  • Maintain shopping cart functionality.

  • Remember customer preferences.

  • Support account login and security.

  • Analyze website traffic and performance.

  • Improve website functionality.

  • Deliver relevant marketing and advertising.

You may manage certain cookie preferences through your browser settings or available privacy controls on our website.

Disabling some cookies may affect the functionality of certain website features.

 

THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, services, or social media platforms.

These websites operate independently and may have their own privacy policies and terms of service.

STEELRUNE is not responsible for the privacy practices, security, accuracy, or content of third-party websites.

We encourage you to review the privacy policies of any external websites before providing personal information.

 

CHILDREN'S PRIVACY

Our Services are not intended for children under the age of majority in their jurisdiction.

We do not knowingly collect personal information from children in violation of applicable laws.

If you believe that a child has provided personal information to us, please contact us so we can review the request and take appropriate action.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age, as defined under applicable privacy laws.

 

DATA SECURITY AND RETENTION

We take reasonable measures to help protect personal information from unauthorized access, disclosure, alteration, or misuse.

However, no internet transmission or electronic storage system can guarantee complete security.

We recommend avoiding the transmission of sensitive information through unsecured communication channels.

We retain personal information for as long as reasonably necessary to:

  • Provide our Services.

  • Maintain customer accounts.

  • Process orders and transactions.

  • Fulfill legal and regulatory obligations.

  • Resolve disputes.

  • Enforce our agreements and policies.

Retention periods may vary depending on the type of information and applicable legal requirements.

 

YOUR PRIVACY RIGHTS

Depending on your place of residence and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

Right to Access

You may request access to personal information that we hold about you.

Right to Correction

You may request that inaccurate personal information be corrected.

Right to Deletion

You may request the deletion of certain personal information, subject to applicable legal exceptions.

Right to Data Portability

You may request a copy of certain personal information or ask that it be transferred to another provider where applicable.

Right to Opt Out

Depending on your location, you may have the right to opt out of the sale or sharing of personal information or its use for targeted advertising.

You can submit an opt-out request through our Data Sharing Opt-Out page.

Marketing Preferences

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing communications.

You may still receive essential communications relating to your orders, account, or transactions.

Global Privacy Control

Where required by applicable law, we recognize eligible Global Privacy Control (GPC) signals as requests to opt out of certain uses of personal information.

For more information, visit Global Privacy Control.

Other browser-based "Do Not Track" signals may not be recognized.

 

EXERCISING YOUR PRIVACY RIGHTS

You may exercise applicable privacy rights by contacting us using the information provided at the end of this Privacy Policy.

We may need to verify your identity before processing certain requests.

Where permitted by law, you may authorize another person to submit a privacy request on your behalf.

We may require appropriate documentation confirming that authorization.

We will respond to privacy requests within the timeframes required by applicable law.

We will not discriminate against customers for exercising their lawful privacy rights.

For information about rights relating to personal information processed by Shopify, please visit the Shopify Privacy Portal.

 

INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred, stored, or processed in countries other than your country of residence.

These countries may have different data protection laws.

Where required by applicable law, we use recognized safeguards for international data transfers.

For transfers from the European Economic Area or the United Kingdom, these safeguards may include approved Standard Contractual Clauses or other recognized legal mechanisms.

 

COMPLAINTS

If you have concerns or complaints regarding how we collect, use, or process your personal information, please contact us using the information provided below.

Depending on your location, you may also have the right to lodge a complaint with the relevant data protection authority or appeal a decision regarding your privacy request.

 

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business practices, Services, legal requirements, or operational procedures.

When changes are made, we will publish the updated Privacy Policy on our website and revise the "Last updated" date.

Where required by applicable law, we will provide additional notice of significant changes.

 

CONTACT US

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Brand: STEELRUNE

Website: https://steelrune.com

Email: support@steelrune.com

Mailing Address: Shenzhen, Guangdong 518109, China